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WWF Mission


WWF’s mission is to stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature. WWF do this by:


– conserving the world’s biological diversity
– ensuring that the use of renewable resources is sustainable
– promoting the reduction of pollution and wasteful consumption


What does WWF do?


WWF is one of the largest independent global conservation organisations. WWF is best known for its programmes to protect endangered species and their habitats, and much of WWF’s work is in areas where the most critically endangered wildlife and the least protected habitats are found. However, this is only part of what they do.


WWF also works to address global threats to people and nature such as climate change and the unsustainable consumption of the world’s natural resources. They do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend.


WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet’s environment.


WWF Success Stories


In Borneo, WWF helped stop the development of a 1.8 million hectare palm oil plantation (half the size of the Netherlands) from ploughing through pristine tropical rainforest.


WWF helped set up the MCS initiative to change the way fish are caught, marketed and bought to help ensure the future of the world’s fisheries.


In the Arctic, WWF campaign work has lead to a moratorium on oil drilling outside the Norwegian islands of Lofoten to protect this important marine area from pollution and oil spills.


In the Russian Far east, two new national parks were recently created to protect the Amur tiger.


Following more than four years campaigning by WWF, the Government has launched a ‘Code for Sustainable Homes’ – a breakthrough for green housing.


Thanks to ongoing conservation efforts by WWF and their partners, black rhino numbers are on the rise in Kenya after years of decline from poaching and habitat loss.


Efforts by WWF and the Chinese government have led to a 100 percent increase in panda habitat in reserves since 2002.


WWF supports “elephant flying squads” – groups of domesticated elephants which can be used to drive wild elephants away from crops and avoid clashes with local villagers.


After a decade of conservation efforts, mountain gorillas in Eastern Africa are making a steady comeback.


What can your support for WWF really do?


£3 could pay to plant one native tree seedling to help restore degraded orang-utan habitat in Borneo.


£5 could buy one fuel-efficient stove in the Minshan Mountains in China. These stoves can reduce firewood consumption by 30% and therefore help protect woodland and panda habitat.


£10 could pay to take a blood sample from a polar bear in the Arctic islands of Svalbard, providing hard facts to persuade governments to reduce pollution and tackle climate change.


£10 could pay for an oil-spill clean-up kit for an Arctic volunteer in the Barents sea.


£10 would pay to feed one elephant flying squad (of four elephants) for one day.


£20 could buy a bicycle for a community-based environment officer in Ruaha, Tanzania, enabling them to travel locally through areas affected by water shortages and respond quickly to water conflicts.


£25 could pay for a Bottlenose Dolphin Officer to give a talk to school children on the Scottish Hebridean islands.


£30 could pay for essential equipment for rhino anti-poaching rangers in Kenya.


£35 could pay for four wildlife wardens to undertake a whole day patrol for orang-utan monitoring in Malaysia.


£50 could pay to restore one hectare of grassland to increase numbers of tiger prey in Nepal’s Terai Arc Landscape.


£100 could fund ‘good practice’ fishing training for 20 Tanzanian fishermen, teaching less destructive fishing techniques, the need to protect the sea’s biodiversity, and ways to maintain healthy fish stocks whilst still improving yields.


From £3 a month you can play your part in protecting the future of the natural world by becoming a member of WWF.


By joining WWF you will be supporting their ground breaking conservation and environmental projects around the world. It takes people like you to make it happen.


WWF Membership Pack


In return you will receive a WWF Member’s handbook, WWF’s guide to green living and a pair of beautiful wildlife fridge magnets. You will also receive a copy of WWF’s Action magazine three times a year – containing inspirational features and photography and information on the latest conservation challenges and successes.



Click Here To Join the WWF Today!







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